Javier Goyeneche, founder of Ecoalf, known for being the leading Spanish brand in sustainable fashion, launches his new line of sustainable cosmetics “Ecoalf Wellness”. This line of cosmetics has been developed in collaboration with the RNB pharmaceutical laboratory.

© Ecoalf Wellness

The objective of this brand is to promote the responsible consumption of cosmetic products through innovation and sustainability, minimizing waste and offering functional packaging, such as the so-called “refill” that allows the original aluminum container to be refilled. This promotes a more sustainable and ecological lifestyle.

“The cosmetics industry produces about 120 billion plastic containers per year. 95% of packaging is discarded because it is single-use. Only 10% is recycled. (Ecoalf)”

© Ecoalf Wellness

The Ecoalf Wellness range of products is for all skin types, they are formulated with ingredients of plant or biotechnological origin, including sustainably sourced and upcycled components that are obtained from food industry waste and are specifically treated for use in cosmetics. Waxes and starches replace water as carriers of active ingredients, offering moisturizing and sebum-regulating benefits and allowing for more concentrated formulas.

Ecoalf Wellness products include: shampoo, body and hand soap, face cream, moisturizer, deodorant, sun cream with protection factor 30 and lip balm.

Learn more about the new beauty line at www.ecoalf.com or in their physical stores.