Fendi transported Milan Fashion Week attendees on a nostalgic journey back to 1925, the year of its founding. The Spring/Summer 2025 collection is a celebration of the Italian craftsmanship, timeless elegance and creative daring that have defined the Maison for a century.

Craftsmanship as a protagonist

Each piece in the collection is a work of art, the result of hours of work by Italian craftsmen. Exquisite embroidery, noble fabrics and impeccable finishes are a testament to Fendi’s commitment to quality and excellence. The catwalk became a showcase for the mastery of the Maison’s ateliers, where tradition merges with innovation.

A play of contrasts

Kim Jones has created a collection that is both classic and contemporary. Impeccable, structured tailored suits are combined with flowing, airy dresses adorned with sequins and feathers. Neutral colours such as white, black and beige are intertwined with more vibrant shades such as aqua green and pale yellow, creating a perfect balance between sophistication and playfulness.

Legacy reinvented

The iconic Peekaboo and Baguette bags have been reinterpreted for this season, maintaining their timeless essence and adapting to new trends. The new models, with softer shapes and lighter materials, are a nod to the modern woman, who is looking for functionality and style.

A message of hope

Beyond trends and fads, Fendi’s Spring/Summer 2025 collection conveys a message of hope and optimism. In an increasingly fast-paced world, Fendi invites us to stop for a moment and appreciate the beauty of simple things, to celebrate life and to enjoy every moment.